HSBC MNL: A corporate strategy into the 21st century

Date of Publication

1999

Document Type

Oral Comprehensive Exam

Degree Name

Master of Business Administration

College

Ramon V. Del Rosario College of Business

Department/Unit

Decision Sciences and Innovation

Abstract/Summary

The Hong Kong and Shanghai Banking Corporation Manila Branch, commonly known as HSBC MNL, is a wholly owned subsidiary and principal member of HSBC Holdings plc, the Holding company of HSBC Group. HSBC Holdings, plc is incorporated in the United Kingdom but it shares are being traded in London and Hong Kong.

HSBC MNL has been in the Philippine for more than 120 years. Unfortunately, its presence in the Philippine market is hardly felt. Despite its leadership in several business, it seldom asserts its products and services and fails to influence the market as well. This paper was conceived with the aim of determining possibilities of sustaining HSBC MNLs business and creating a more visible presence in the Philippine Market.

Abstract Format

html

Language

English

Format

Print

Accession Number

OCE0024

Shelf Location

Archives, The Learning Commons, 12F Henry Sy Sr. Hall

Physical Description

77, 4 unnumbered leaves ; 28 cm.

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