Marketing strategy for a B. F. Goodrich preferred dealer

Date of Publication

1973

Document Type

Master's Thesis

Degree Name

Master of Business Administration

Subject Categories

Marketing

College

Ramon V. Del Rosario College of Business

Department/Unit

Decision Sciences and Innovation

Thesis Adviser

Emmanuel Sison

Defense Panel Chair

Noel De Leon

Defense Panel Member

Manuel Mendoza
Simon Mendoza
Emmanuel Sison

Abstract Format

html

Language

English

Format

Print

Accession Number

TG00240

Shelf Location

Archives, The Learning Commons, 12F Henry Sy Sr. Hall

Physical Description

88 leaves, 28 cm. ; Typescript

Keywords

Automobiles--Tires--Marketing; B. F. Goodrich (Philippines)--Marketing

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