A public relations plan for The Philippine Federation of the Deaf
Date of Publication
2010
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Arts Major in Organizational Communication
College
College of Liberal Arts
Department/Unit
Communication
Abstract/Summary
This Public Relations Plan thesis is for the Philippine Federation of the Deaf, the national organization of the deaf. After a communication audit on the organization, it was found that the organization did not practice external relations, an important component of any organization's attempt at success. Educational institutions for the deaf, the government, and PFD's member organizations were identified as the target publics for this communication program.
The Strategic Public Relations Model combined with a non-variable approach to identifying publics and the Macro Model for Evaluation were used in the process of coming up with the PR plan.
Abstract Format
html
Language
English
Format
Accession Number
TU15644
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Physical Description
40, 20, 5 unnumbered leaves ; 28 cm.
Keywords
Public relations
Recommended Citation
Locsin, F. R., Margallo, S. M., & Ramirez, K. C. (2010). A public relations plan for The Philippine Federation of the Deaf. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/9813
