A marketing plan for California Pizza Kitchen Philippines
Date of Publication
2010
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Science in Marketing Management
College
Ramon V. Del Rosario College of Business
Department/Unit
Marketing and Advertising
Abstract/Summary
California Pizza Kitchen sets to position itself as the leading casual dining restaurant in the premium pizza market that operates as a family-friendly restaurant and offers innovative and high quality pizzas, salads, pastas, and other related products. More so, it intends to provide outstanding quality of customer service and establish a high level of customer loyalty and brand awareness. California Pizza Kitchen sees more expansion by establishing new CPK outlets and/or CPK ASAP in new wave cities and existing market.
Abstract Format
html
Language
English
Format
Electronic
Accession Number
CDTU021154
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Physical Description
1 computer optical disc ; 4 3/4 in.
Keywords
Pizza--Philippines--Marketing; Pizza industry--Philippines; California Pizza Kitchen Philippines
Recommended Citation
Cheng, M. N., Francisco, L. Q., Ong, A. C., & Suarez, C. M. (2010). A marketing plan for California Pizza Kitchen Philippines. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/9635
