A company profile and a franchising brochure for mister donut

Date of Publication

1997

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Arts Major in Communication Arts

College

College of Liberal Arts

Department/Unit

Communication

Abstract/Summary

The thesis project is a print production package entitled A Company Profile and a Franchising Brochure for Mister Donut.

Mister Donut under new management - now a division of Food Fest Incorporation, did not have any formal company profile. This communication tool is needed to serve as a source of information for new and old employees, current franchise owners, and potential investors.

The company profile that the proponents produced is the first formal literature of the company. It serves as a source of information about the company's organizational structure, the new management's mission vision, philosophy, objectives, and goals. It also contains the history of Mister Donut and how it came about in the Philippines.

The second project the proponents produced is a three fold franchising brochure that serves as a marketing campaign tool for the company. It integrated information about Mister Donut and an application form for franchising the Mister Donut trademark.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU08913

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

28 leaves ; Computer print-out.

Keywords

Package, printing; Franchise (Retail trade); Communication in marketing; Doughnuts; Management--Communication systems; Product management; Advertising; Sales management; Selective dissemination of information; Business communication

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