Shu Phoria

Date of Publication

2012

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Entrepreneurship

College

Ramon V. Del Rosario College of Business

Department/Unit

Business Management

Defense Panel Member

Magpantay, Lissa K., adviser

Sancon, Glicerio, panelist

Ragudo, Teresita Flordeliz M., panelist

Abstract/Summary

The Concept. Shu Phoria sells posh and unique on-the-go ballet shoes that come with a mini pouch bag. This are designed to provide fashionable women with a back-up pair when pretty feet hurt from those killer heels. Shu Phoria is owned by partners, Madonna Regina Poons and Australia Nicole Tandoc, Both taking up B.S in Entrepreneurship in De La Salle Canlubang. Shu Phoria distributes their products online. Also, they had been involved in a Weekend Christmas Bazaar in Laguna specifically located in Havitall Corp, Sta. Rosa, Laguna. In addition, they participated in the first ever Fashion Show Held last November 14, 2011 at De La Salle Canlubang Auditorium alongside with other four online shops. In their second shoe collection, they engage in reselling their products to boutique located Paseo de Uno, Mayapa.

The Market. Shu Phoria differ from other retail shoe stores because we will always be less expensive than the competitors, but we will still maintain the high quality of our shoes. Also, we will offer a sales promotion on a monthly basis, such as 10% discount for every first 10 customers. Shu Phoria is targeting two population segments within the broad category of the fashion-conscious female with disposable income namely young professionals, and high school and college students. Shu Phoria designs its own, custom made shoes for women.

The Sales Strategy. Shu Phoria's marketing strategy will use a wide range of approaches: 1. Personal selling and word of mouth via network of friends and customers. 2. Unique visual displays and commercial ads in social networking sites. 3. Informing the clients of new stocks and designs released thru SMS. 4. Joining in Fashion Shows and Bazaars.

The Financial Statement. In the financial statements, the owners sold P48,600 from P18,00 last year. Since the owners increase their number of shoes per design from 24 pairs to 72 pairs. Our gross profit increase from the projected P9,720 to P24,360 and our operating expenses decrease from the projected P4,350 to P900. With that, our net income increase from the projected P5,370 to P23,460.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU17123

Shelf Location

Archives, The Learning Commons, 12F Henry Sy Sr. Hall

Physical Description

37 leaves : illustrations ; 28 cm.

Keywords

Shoes; Production management -- Philippines; Industrial management -- Philippines; Marketing -- Philippines -- Management; Production management -- Philippines; Business enterprises -- Philippines -- Finance; Shu Phoria

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