An evaluation of the Tapat ko, Linis ko campaign in barangay Sto. Domingo, Cainta, Rizal: A campagin evaluation research on the Tapat ko, Linis ko campaign
Date of Publication
2010
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Arts Major in Organizational Communication
Subject Categories
Communication
College
College of Liberal Arts
Department/Unit
Communication
Thesis Adviser
Ronald Jabal
Abstract/Summary
Environmental problems continue to manifest and is clearly being felt in the present time. Problems such as pollution, poor garbage disposal, flooding, global warming etc., are prevailing issues that can no longer be ignored (Haugen, 2006). Environmental problems are being ignored by the public and different institutions for several years now. Several factors may have led to this outcome such as, environmental insensitivity, ambiguity of message, doubt in the governing body, and habit and behavior control of the people (Pelettier, Lavergne and Sharp, 2008). In order to facilitate change in our environmental condition, participation must be elicited from the people. There must be change in the attitude and behavior of the ones concerned to ensure the effectiveness of such movement (Thogersen & Cromption, 2009).
Mendelshon's (1973) study suggested that attitude is the primary reason to persuade the public into changing their perception about the environment. Choosing proper targets, themes, appeal and communication medium is crucial in allowing the people to follow the campaign that is being implemented. To add to this, every campaign must fit the conditions to where it will be applied (Martens & Mosler, 2008). The lack of public approval for such programs will determine the failure or success of the projects being launched (Grodzi'nska-Juresak, Tomal, Tarabula-Fiertak, Niezporek & Read, 2006).
Abstract Format
html
Language
English
Format
Accession Number
TU15604
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Physical Description
91 leaves : ill. ; 28 cm.
Keywords
Sanitation; Environmental health; Advertising campaigns; Advertising; Advocacy advertising
Recommended Citation
Enriquez, A., Legaspi, C. C., & Sulit, M. A. (2010). An evaluation of the Tapat ko, Linis ko campaign in barangay Sto. Domingo, Cainta, Rizal: A campagin evaluation research on the Tapat ko, Linis ko campaign. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/8721
