Communicating through an event: The organizational culture of Damascus

Date of Publication

2017

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Arts Major in Organizational Communication

College

College of Liberal Arts

Department/Unit

Communication

Thesis Adviser

Carlo Figueroa

Defense Panel Chair

Cheryll Ruth Soriano

Defense Panel Member

Jacqueline Lourdes Buenafe

Joaquin Miguel Ruiz

Maria Angeli Diaz

Abstract/Summary

This thesis defends the notion that an event is an appropriate medium for an organization to communicate its organizational culture to its internal members. The organization aims to communicate a best practice, which is their organizational culture. The communication event was a 1-day fiesta-themed event. A qualitative method for studying organizational culture helped shape the event. Post evaluation of the event revealed that the event was successful.

This study partnered with Damascus Foundation, an NGO focused on drug rehabilitation, located in Dona Remedios Trinidad, Bulacan.

Abstract Format

html

Note

A communication event for Damascus Foundation to communicate organizational culture.

Language

English

Format

Print

Accession Number

TU21326

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

113 leaves : illustrations (some color) ; 28 cm. + 1 computer disc ; 4 3/4 in.

Keywords

Non-governmental organizations--Philippines; Communication in organizations--Philippines; Corporate culture--Philippines; Damascus Foundation

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