A study of DXN and the motivation to become a millionaire
Date of Publication
2007
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Arts Major in Psychology
College
College of Liberal Arts
Department/Unit
Psychology
Thesis Adviser
Laureen L. Chua Garcia
Defense Panel Member
Marshall N. Valencia
Abstract/Summary
Multi-level marketing is one of the important trends in the innovation of distribution in order to improve product availability to consumers (Go 2000). This study tackles the aspect of motivation in an organization of a multilevel marketing set-up particularly DXN. Since motivation is a vital concept in any organization (Riggio 2003), this study aims to describe the motivation of Filipino DXN distributors to become successful and to illustrate their motivation by means of a framework. The participants of the study are composed of twelve Filipino distributors who become successful in DXN. An interview guide was used to extract qualitative data in order to create categories that will explain the motivation of Filipino DXN distributors.
Abstract Format
html
Language
English
Format
Accession Number
TU14378
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Physical Description
82 leaves : ill. ; 28 cm.
Keywords
Multilevel marketing; Motivation (Psychology); Millionaires; DXN--Marketing
Recommended Citation
Lamberte, L., Teotico, V. S., & Delupio, A. C. (2007). A study of DXN and the motivation to become a millionaire. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/8469