Chasing barlines: 10th Metro Manila Concert Orchestra anniversary concert gala

Date of Publication

2010

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Arts Major in Organizational Communication

College

College of Liberal Arts

Department/Unit

Communication

Thesis Adviser

Carlo Magno P. Figueroa

Defense Panel Member

Marie Luz D. Mamawal

Roy N. Molon

Abstract/Summary

The Metro Manila Concert Orchestra (MMCO) is under the Institute for Orchestral Development in the Philippines (IODP), a non-stock, non-profit corporation, instituted in Miriam College under the professional training of Mr. Chino Toledo. It is an orchestra designed for the community - serving as a converging point for music enthusiasts to create and share music together for the communities and bring them together through its concerts by performing in traditional and non-traditional settings. MMCO's target audience are the residential communities within Metro Manila from the upper and middle class. Their communication problem is that majority of their target audience has misconceptions or is not aware of their identity as an orchestra designed for the community. With this assessment, this study aims to know how the Metro Manila Concert Orchestra's (MMCO) identity will be effectively communicated to their target audience through an event.

The group created and carried out a concert event in celebration of their 10th year anniversary entitled Chasing Barlines: 10th MMCO Anniversary Concert Gala, a two-hour concert that was held last July 30, 2010 at the Marian Auditorium, Miriam College. The target audience for this concert are the nearby areas around MMCO specifically with the Katipunan area. Based from the different success indicators, number of attendees, ticket sales, responses from the audience, and feedback from results, an event was the appropriate communication tool to communicate the organization's identity to their target audience.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU15669

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

59 leaves : illustrations (some colored) ; 28 cm.

Keywords

Management information systems; Special events--Management; Special events--Planning; System design; Orchestral music; Music appreciation

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