Wings: Come fly with us: A recruitment video for Wings Institue of Global Careers

Date of Publication

2011

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Arts Major in Organizational Communication

Subject Categories

Communication

College

College of Liberal Arts

Department/Unit

Communication

Thesis Adviser

Michael Juat

Defense Panel Member

Elvin Valerio

Mary Kristine Facto

Nix Lanas

Abstract/Summary

Wings is having challenges in communicating effectively to their target audience that training is advised to have a higher passing chance in the entrance test of commercial airline companies. According to Wings Institute of Global Career's research, there is only a 3% chance of passing the recruitment process without training, while students who went through training with Wings has 90% chance of passing the recruitment process. This recruitment video will capture the essence of the Flight Cabin Crew course, its role and nature through the different programs.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU08848

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

50 leaves : illustrations (some color) ; 28 cm.

Keywords

Help-wanted advertising--Philippines; Tourist trade --Philippines; Wings Institute of Global Career, Inc

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