Decision support system for Convey (Phils.) Advertising, Incorporated

Date of Publication

1995

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Computer Science

College

College of Computer Studies

Department/Unit

Computer Science

Abstract/Summary

It is a fact that decision making is a very vital factor in an advertising agency. Although manning an advertising agency need a lot of skills especially which are related to the creative part, there are other routines which are somehow neglected which causes an erratic schedule in the production of an advertisement. Convey (PHILS.) Advertising, Incorporated has encountered one big problem in producing an advertisement, thus causing the delay in meeting the deadline when the advertisement should be released. Because of this problem, an answer was provided to better monitor the operation internally since producing an advertisement needed ideas which are conceptualized within the agency. The creation of an immediate plan will be magnified since placement of the advertisement should be based not only on what the client wants but on how the placement be placed. It was seen that a Decision Support System be made to better monitor and maintain the operation of the agency and the proper scheduling of the activities to be made when a new project comes in as well as the old ones.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU07072

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

3 v. (various pagings) ; Computer print-out.

Keywords

Information storage and retrieval systems--Advertising; Computer systems; Computer-design; Computers--Business use; Decision-making; Operating systems (Computer science)

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