Effects of the types of advertisement, advertisement media and sex of the consumer on the buying behavior tendencies of the DLSU freshmen students

Date of Publication

1983

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Arts Major in Psychology

College

College of Liberal Arts

Department/Unit

Psychology

Abstract Format

html

Language

English

Format

Print

Accession Number

TU03177

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

various leaves.

Keywords

Consumers; Advertising

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