Internal communication strategy for Cello's Doughnuts and Dips
Date of Publication
2008
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Arts Major in Organizational Communication
Subject Categories
Organizational Communication
College
College of Liberal Arts
Department/Unit
Communication
Thesis Adviser
Maria Angeli H. Diaz
Defense Panel Chair
Maria Angeli H. Diaz
Defense Panel Member
Jason Cabanes
Carlo Magno P. Figueroa
Geraldine Sugue
Abstract/Summary
Vision and mission statements provide a logical direction for any organization. Therefore, there is a need to communicate these messages to all internal stakeholders because organizational members are vital in making organizational goals happen. It is for this reason that the proponents devised an internal communication strategy exclusively for Cello's Doughnuts and Dips to address the organization's urgent need to communicate its vision and mission statements and their respective interpretations. The framework proposed by Arthur Samansky was utilized as it recognized the importance of making an organization's culture the core for creating such an internal communication strategy.
Abstract Format
html
Language
English
Format
Accession Number
TU15389
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Physical Description
84, [3] leaves: ill. (some col.); 28 cm.
Keywords
Communication in organizations
Recommended Citation
Carreon, A. O., Collado, R. L., & Sumatra, D. B. (2008). Internal communication strategy for Cello's Doughnuts and Dips. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/6571
