Pannzianero: Bayani ng kalikasan

Date of Publication

2009

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Arts Major in Organizational Communication

Subject Categories

Organizational Communication

College

College of Liberal Arts

Department/Unit

Communication

Thesis Adviser

Gerardo A. Mariano

Defense Panel Member

Maria Angeli H. Diaz

Vicente G. Groyon, III

Judy Freya Q. Sibayan

Abstract/Summary

Pannzian Beach and Mountain Resort is an eco-tourism resort located in Pagudpud, Ilocos Norte, Philippines. Aside from offering their guests the typical resort activities such as swimming, trekking and relaxing at the beach, Pannzian Beach and Mountain Resort actively seeks to encourage its guest and employees alike to appreciate and take care of the environment.

The communication audit results show that there has been a lack of information among the members of the community surrounding the organization Pannzian Beach and Mountain resort regarding proper fishing methods, proper waste management and alternative livelihood. The lack of information has brought about reports of the constant depletion of fish, polluted rivers and uncollected wastes and poverty in the community.

The proponents organized and conducted an Information Education Communication (IEC) through a Public Relations Event (PR Event) that would help the organization relay important information to the community. Furthermore, this IEC with the use of a PR Event initiated the primary goal of the organization of sustainable eco-tourism and community development.

Results taken from the Focus Group Discussion (FGD) conducted after the event showed that the community has retained information regarding proper fishing methods, proper waste management and new forms of alternative livelihood.

Abstract Format

html

Language

Filipino

Format

Print

Accession Number

TU15391

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

93 leaves : col. ill. ; 28 cm.

Keywords

Beaches--Philippines--Ilocos Norte; Communication in conservation of natural resources--Philippines--Ilocos Norte; Conservation of natural resources--Public relations; Natural resources--Management; Communication in management--Philippines -- Ilocos Norte; Communication in organizations-- Philippines--Ilocos Norte

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