The role of Filipina consumer behaviour in shaping the marketing strategies used by Zara and Mango
Added Title
The role of Filipina consumer behavior in shaping the marketing strategies used by Zara and Mango
Date of Publication
2010
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Arts in International Studies Major in European Studies
Subject Categories
European Languages and Societies | International and Area Studies
College
College of Liberal Arts
Department/Unit
International Studies
Abstract Format
html
Language
English
Format
Electronic
Accession Number
CDTU019248
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Physical Description
1 computer disc ; 4 3/4 in.
Keywords
Consumer behavior--Philippines
Recommended Citation
Gonzales, P. C., & Panicucci,, A. M. (2010). The role of Filipina consumer behaviour in shaping the marketing strategies used by Zara and Mango. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/5566
Embargo Period
4-30-2021
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