A study on the sustainability of wedding events place in Metro Manila

Date of Publication

2013

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Interdisciplinary Business Studies

Subject Categories

Business | Business Administration, Management, and Operations

College

Ramon V. Del Rosario College of Business

Department/Unit

Business Management

Thesis Adviser

Brian C. Gozun

Defense Panel Chair

Marvin Noroña

Defense Panel Member

Junius Yu

Abstract/Summary

The study aims to see how Filipino couples, those particularly married and soon-to-be-weds actually choose their wedding venue on the basis of measure through the three factors of sustainability namely: Economic, Social and Environmental.

The research instrument is divided into descriptive and quantitative. Whereas the descriptive part shows the dominance of Social factor after analysis of nine questions leaving Economic and Environmental factor at 2nd and 3rd place respectively. The second part of the research instrument delved with the use of Likert Scale, thereby making use of actual topics affecting their choice, later categorize into the three factors again.

Researchers recommend that Wedding Venue companies evaluate their current operations, if they are actually practicing good customer service as how customers value it.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU18294

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

vi, 97, [17] leaves, illustrations (some color), 28 cm.

Keywords

Weddings--Planning

Embargo Period

4-26-2021

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