Mobile customer relationship management

Date of Publication

2011

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Computer Science

Subject Categories

Computer Sciences

College

College of Computer Studies

Department/Unit

Computer Science

Thesis Adviser

Lesley Abe

Defense Panel Member

Gian Fontanilla
Nathalie Lim

Abstract/Summary

A Customer Relationship Management (C.R.M.) software provides companies an edge by allowing the customers and the companies to use features beneficial to them. Examples of these features include managing accounts, tracking clients and agents, managing activities, meetings and schedules. However, many C.R.M. lack the mobile features. A.C.R.M software such as Siebel, Saleslogix and SugarCRM are commonly used by marketing companies. This research extends a C.R.M. with a mobile feature to provide more options to users, both clients and agents alike for better customer-service use.

HonerCRM requires a mobile device (compatible SMS Lib) connected to the machine. Results based on testing have shown that the time spent for a message to be sent differs from the hardware. Through the research, the system is able to improve SugarCRM by adding a mobile feature.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU18467

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

1 volume (various foliations), illustrations, 28 cm.

Keywords

Customer relations—Management—Data processing; Sales management—Data processing

Embargo Period

4-27-2021

This document is currently not available here.

Share

COinS