Mobile customer relationship management
Date of Publication
2011
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Science in Computer Science
Subject Categories
Computer Sciences
College
College of Computer Studies
Department/Unit
Computer Science
Thesis Adviser
Lesley Abe
Defense Panel Member
Gian Fontanilla
Nathalie Lim
Abstract/Summary
A Customer Relationship Management (C.R.M.) software provides companies an edge by allowing the customers and the companies to use features beneficial to them. Examples of these features include managing accounts, tracking clients and agents, managing activities, meetings and schedules. However, many C.R.M. lack the mobile features. A.C.R.M software such as Siebel, Saleslogix and SugarCRM are commonly used by marketing companies. This research extends a C.R.M. with a mobile feature to provide more options to users, both clients and agents alike for better customer-service use.
HonerCRM requires a mobile device (compatible SMS Lib) connected to the machine. Results based on testing have shown that the time spent for a message to be sent differs from the hardware. Through the research, the system is able to improve SugarCRM by adding a mobile feature.
Abstract Format
html
Language
English
Format
Accession Number
TU18467
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Physical Description
1 volume (various foliations), illustrations, 28 cm.
Keywords
Customer relations—Management—Data processing; Sales management—Data processing
Recommended Citation
Baldonado, J., & Villanueva, R. S. (2011). Mobile customer relationship management. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/5457
Embargo Period
4-27-2021