An organizational identity manual for Christian Agape Fellowship
Date of Publication
2005
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Arts Major in Organizational Communication
Subject Categories
Organizational Communication
College
College of Liberal Arts
Department/Unit
Communication
Thesis Adviser
Judy Freya Sibayan
Abstract/Summary
Christian Agape Fellowship had to improve and revise its logo to reflect changes in its management focus. Instead of having many members and failing to attend to their needs, the management wanted to have fewer but spiritually-developed members, having the desired level of intimacy during fellowship. The churches' old logo was created having the initial vision in mind it needed to be updated to something more reflective of what the organization is and wants to be from now on.
Along with the revised logo, the organization is in need of organizational identity manual. Since the assistant-in-charge changes depending on time availability and takes care of everything related to the publication assigned to him, a manual is needed to unify the design of the publication materials.
The thesis is in the form of a corporate identity manual that introduces the new organizational signature and clear operational guidelines on its usage on printed materials. The organizational signature shows four people and a cross interconnected to each other. This connection and the cross at the center emphasize Christ-centered fellowship . The new signature also intends to show a small number of people for it to be consistent with the church's focus on smaller population.
Abstract Format
html
Language
English
Format
Accession Number
TU18054
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Physical Description
41 leaves, 28 cm.
Keywords
Christian Agape Fellowship (Philippines)--Public relations
Recommended Citation
Yu, J. I., & Yu, W. I. (2005). An organizational identity manual for Christian Agape Fellowship. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/5408
Embargo Period
4-23-2021