On customer-centric marketing with internet coupons

Date of Publication

2009

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Mathematics with specialization in Business Applications

Subject Categories

Mathematics

College

College of Science

Department/Unit

Mathematics and Statistics

Thesis Adviser

Yvette F. Lim

Defense Panel Chair

Gaudencio C. Petalcorin, Jr.

Defense Panel Member

Anita C. Ong
Sonia Y. Tan

Abstract/Summary

Firms have found the internet to be an effective tool for them to understand their consumers better. In line with this, internet coupons flourished as a valuable marketing strategy. A detailed analysis of the different internet coupon distribution models was discussed in the paper as well as each model's effect on the firm's optimal profit. In this paper, it was shown that the no-coupon strategy works better than mass distribution of internet coupons given that the firm has no customer-centric information system. This is because the absence of which only caused the firm to generate less profit than what the no-coupon strategy offers. The targeted internet coupon distribution was discussed as well as its two types, the fixed face value internet coupons and the changing face value internet coupons. The conditions where the latter produces more profitability for the firm than the first were computed. The advancement of customer-centric information systems were also shown to be a cause for the firm to charge higher price.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU15124

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

ix, 124, [15] leaves, color illustrations, 28 cm.

Keywords

Internet marketing; Sales promotion; Coupons (Retail trade); Advertising

Embargo Period

4-4-2021

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