The effects of rumor on decision-making: The effects of rumor regarding professors on the enrollment decisions of De La Salle University-Manila students

Date of Publication

2007

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Arts Major in Psychology

Subject Categories

Psychology

College

College of Liberal Arts

Department/Unit

Psychology

Thesis Adviser

Elena Morada

Defense Panel Member

Laurene Chua-Garcia

Abstract/Summary

The researchers conducted an experiment about how rumors will affect a student's decision-making. 120 students of De La Salle University-Manila (60 from CLA 30 males and 30 females) (60 from CBE 30 males and 30 females), were randomly selected and tested if rumors would have an effect on their decision-making. The researchers first gathered data (good and bad characteristics of a professor) from 20 students to be used in the actual experiment. The actual experiment is consisted of two parts. The first part, the researchers gave the participants a survey form where they will have to choose between professor 1 and professor two. The second part of the experiment, the researchers then gave the participants the treatment for the experiment, the rumors about the professors. They now must choose between the two professors, the first professor (professor with good rumors about him), and professor 2 (the professor with the bad humor). The researchers will then analyze if the students will change their decision regarding the professor. In the first part of the experiment the participants in chose professor 1 and professor 2. In the second part the participants who chose professor 1 did not change their decision while the students who chose professor 2 in the first part changed their schedule in the second part selecting professor 1 instead. It was obvious that the student considered the rumors about the professors. This showed that the rumors presented to the participants were effective tools in influencing their decision making. In this experiment sex and two (2) colleges were analyzed if humor has an effect on decision-making. The research suggested that there was no significant difference between males and females and no significant difference between College of Liberal Arts and College of business and Economics.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU14023

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

66 leaves, illustrations, 29 cm.

Keywords

De La Salle University (Philippines)—Faculty—Public opinion; Choice (Psychology) in adolescence

Embargo Period

3-18-2021

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