An interactive website for Le Grande Publishing Incorporated

Date of Publication

1998

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Arts Major in Communication Arts

Subject Categories

Communication

College

College of Liberal Arts

Department/Unit

Communication

Abstract/Summary

Le Grande Publishing, Inc. has been in the publication industry for nine years now. Today, it controls four of the country's leading magazines, namely: LOOK (monthly fashion magazine), Eden (a quarterly release featuring travel and leisure), Mom's and Kids (quarterly magazine about parenting), and Miscellaneous Weekly (an entertainment magazine). The company's ongoing success can be attributed to Le Grande's strong conviction on their thrust that they lay All their magazines will be formative as well as entertaining. The organization envisions itself as the provider of quality magazines for the women of today.

In line with its vision, the proponents developed a webpage to further strengthen their services for their readers as well as to have an effective advertising and marketing medium. This webpage contains the company's profile including their history, mission, vision, advertising rates, and a brief description of each of their magazines. It also includes an on-line magazine for their four publications which will be updated monthly. The webpage also includes a survey questionnaire as well as subscription policies for the magazines.

The proponents used existing photos and some text from the existing brochures of the company, in the construction of the webpage. Original photos were taken and interviews were conducted to enhance the content of the website. Contents of the on-line magazine were taken from actual releases. All the other text contents were written by the proponents while working closely with Melanie Gapayao (marketing manager) and the editors of the magazines.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU10039

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

[76] leaves ; Computer printout

Keywords

Le Grande Publishing, Inc. (Philippines)--Computer network resources, Publishers and publishing--Computer network resources, Web sites—Design

Embargo Period

2-3-2021

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