A service plan for Toyota Balintawak

Date of Publication

2013

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Commerce Major in Marketing Management

Subject Categories

Marketing

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising

Thesis Adviser

Patrick David S. Cenon

Defense Panel Chair

Enrique V. Da Rosa

Defense Panel Member

Arvin M. Alivia

Abstract/Summary

Toyota Balintawak lives up to their goal that customer should always comes first and that it is their mission to provide their customers with quality products and reliable services to ensure that their customer is only given the best of comfort but are satisfied as well. But since every dealership carries the same product, prices and discounts offered as set by Toyota Motor Philippines, dealerships have to find a way on how to differentiate themselves from one another, one of these ways is a different approach to the selling process.

Since Toyota Motor Philippines teaches every dealership a standard Toyota Sales Process on how Marketing Professionals should ideally conduct their sales process, the researchers have identified several points that were not expounded on when creating the Sales Process Manual which is deemed to be ideal. Two of these points will be the focus of this study namely, a way to standardize the proposed sales processes and the negative effects of waiting time. These processes can be mitigated and solved through the various sales tools that this study will propose and they will be implemented as part of the current sales process, which in turn benefits the company by keeping customers which will ultimately lead to increase in sales and customer satisfaction as well.

In this study, Toyota Balintawak will adhere to their customer for life mission by giving customers their guaranteed quality service, as this will be reflected in the feedback received at the end of the sales process, as well as increase the salesmanship of its Marketing Professionals and improve inventory management and efficiency through correct usage of the tools as discussed in this study.

In this study, Toyota Balintawak will adhere to their Customer for Life mission by giving customers their guaranteed quality service, as this will be reflected in the feedback received at the end of the sales process, as well as increase the salesmanship of its Marketing Professionals and improve inventory management and efficiency through correct usage of the tools as discussed in this study.

Abstract Format

html

Language

English

Format

Electronic

Accession Number

CDTU022152

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Keywords

Automobile dealers--Philippines; Toyota Balintawak (Philippines)--Marketing

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