A case study on the role played by advertising in consumer's awareness of Burger King Company in the Philippines

Date of Publication

1999

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Arts in International Studies Major in American Studies

College

College of Liberal Arts

Department/Unit

International Studies

Abstract Format

html

Language

English

Format

Print

Accession Number

TU10838

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

91 leaves

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