A marketing plan for Halo
Date of Publication
2013
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Science in Commerce Major in Marketing Management
Subject Categories
Marketing
College
Ramon V. Del Rosario College of Business
Department/Unit
Marketing and Advertising
Abstract/Summary
Technology has been inculcated in the culture and lifestyle of Filipinos. Statistics have proven this as it shows that majority of the population cannot go an entire day without using a mobile phone. To add to this, there has been an increase in household possession of portable consumer electronics. Due to the rising demand for these devices, an opportunity has opened for companies specializing in gadget accessories. There are different reasons why gadget owners use accessories. Among these reasons are to sustain or increase the value of the gadget with the protection and aesthetics they provide, to ease the use of the gadget and lastly, to express themselves. As much as consumers are investing on gadgets, they find ways on how to protect their gadgets from damages. Halo is a company that provides carrying and protective cases for gadget owners through its wide variety of products for different types of gadgets.
Abstract Format
html
Language
English
Format
Electronic
Accession Number
CDTU020425
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Recommended Citation
Alimanza, J. J. (2013). A marketing plan for Halo. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/18036
