An evaluative study of innovation and competitiveness in selected local small, medium apparel companies in Metro Manila

Date of Publication

2013

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Commerce Major in Business Management

Subject Categories

Business Administration, Management, and Operations

College

Ramon V. Del Rosario College of Business

Department/Unit

Business Management

Thesis Adviser

Aida L. Velasco

Defense Panel Chair

Alfredo Dimaano

Defense Panel Member

Jyro Triviano

Abstract/Summary

The Philippine apparel sector has encountered several challenges but is still able to be a thriving industry. There are a lot of external factors that are affecting the apparel industry and the local SMEs. The government is one of the factors that played a key role for the development of the apparel industry. Different initiatives were done by the government like the Save Act Bill, research on textiles, etc. however, the local apparel SMEs seem not to feel the support of the government. Other external factors that affect SMEs consist of education, environment, lack of infrastructure for the textile industry, new technologies, insufficient capital, high labor and electricity cost, and changing fashion trends. Given these challenges, the local apparel SMEs are continually making their effort to compete in the apparel industry through the use of innovation whether in product, process, or market.

In this study, the researchers used two companies, namely Nelle's Dress Shop and St. Patrick Babies Wear to evaluate what innovations they currently use and how these innovations helped the companies to be competitive. The researchers also interviewed fashion designers, consultants, and professors on how they think about the apparel industry and the domestic market and what knowledge they can share about innovation.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU18279

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

xiii, 232 leaves : illustrations (some colored)

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