A marketing service plan for access computer and technical colleges

Date of Publication

2005

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Commerce Major in Marketing Management

Subject Categories

Marketing

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising

Thesis Adviser

Jose Luis R. Liongson

Defense Panel Chair

Julie Tanada

Abstract/Summary

Access Computer and Technical Colleges is a tertiary level education institution that specializes in I.T. Education. It had been serving the industry for more than 24 years. It is one of the pioneers in the field but had been overrun by school founded later.

As a result, the school is experiencing a decrease of enrollment. In solving this problem, reasons and suggestions in countering it are sensitive and delicate which require the safest possible, with budgetary working conservatively, actions must be really based from actual suggestions and assumptions.

The groups, after fulfilling the OJT, has been able to observe the school as well and hypothesized the necessary actions need to be made.

A survey was done to verify these hypotheses and surprisingly the usual approach to solving a decline in revenue, an intensive pull and push strategy, is not an applicable in this kind of business but a plan of action that would entail improvements on the company itself.

Service improvement is the way. Remodeling process systems, improvement of facilities and quality of teaching are the best advertising mediums for this kind of business massive advertising medium that has no cost but has great impact.

Means to controlling and evaluation are done through surveys, feedback forms, and inspection.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU16228

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

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