Eye-mo anti-conjunctivitis
Date of Publication
1995
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Science in Commerce Major in Marketing Management
Subject Categories
Marketing
College
Ramon V. Del Rosario College of Business
Department/Unit
Marketing and Advertising
Thesis Adviser
Renato Lee
Abstract/Summary
EYE-MO anti-conjunctivitis is the new addition to the EYE-MO product line scheduled to be launched nationwide in 1996. It is an ethical product which requires prescription and is classified under the anti-infective segment of the ophthalmic treatment market.
Ophthalmologists and General Practitioners make up the target market of the EYE-MO anti-conjunctivitis. The product will be positioned to give fast relief to conjunctivitis.
In its first year of operation, the firm aims to capture 10% of the anti-infective group through advertisements in medical publications, promotional activities which include giving away novelty items, detailing through medical representatives and efficient product distribution.
Abstract Format
html
Language
English
Format
Accession Number
TU16663
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Recommended Citation
Adriano, A. B., & Andaya, H. C. (1995). Eye-mo anti-conjunctivitis. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/17582
