PAC/BBDO Worldwide, Inc.
Date of Publication
1995
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Science in Commerce Major in Marketing Management
College
Ramon V. Del Rosario College of Business
Department/Unit
Marketing and Advertising
Abstract/Summary
This service plan aims to improve employee performance level by 80% and to increase revenue by 10% in 1996 through the use of service enhancement programs and promotional activities.
Four service enhancement programs have been proposed in order to mold the employees to become excellent service providers. Aside from these programs, there are promotional activities that have been suggested to promote PAC/BBDO Worldwide, Inc. as a dynamic service organization and in turn, to tap potential clients.
This service plan has been prepared to run for the whole year of 1996. The budget allocation follows:
Back to the Basics P 100,00
International Seminars 2,625,000
Information Center 222,100
Quarterly Publications 7,200
Shop by Mail 700,000
Project R.O. 55,600
Greeters 27,000
Evaluation of advertising campaigns will be facilitated by the account team through Ad Pre-Testing and Ad Post-Testing. Monitoring the performance of employees in relation to the quality of their outputs will be done through the Goal-Attainment Mode.
Abstract Format
html
Language
English
Format
Accession Number
TU09696
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Physical Description
63 leaves
Recommended Citation
Adriano, A. B., & Andaya, H. C. (1995). PAC/BBDO Worldwide, Inc.. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/16775
