A service plan for Scuba World Inc.

Date of Publication

1999

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Commerce Major in Marketing Management

Subject Categories

Marketing

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising

Thesis Adviser

Carlos Maglutac

Defense Panel Chair

Arnold David

Defense Panel Member

Benjamine Lassi

Abstract/Summary

The data gathered indicates that tourism is on the increase and that in the Asian region, Philippines is one of the prime destinations for divers. The increasing demand for aquatic sports adventures denotes that trends are favorable for the business of scuba diving, Scuba world, one of our country's professional dive centers, is enjoying wide patronage from the expats and some locals, the company's actual market. From the interviews that the proponents had with the management and foreign instructors of Scuba World, it will do the company well to tap its potential market the locals age 12 and over, but still belonging to the A,B, and upper C Market. This market is where the company positions itself.

The company continues to draw people in, however, Scuba World has yet to recover from a deficit that had been a result of a declining sales performance in the past five years. The proponents aim to help the company recuperate from the loss through this service plan that embodies an appropriate mix of service development, pricing, sales and distributions, advertising, public relations, and promotional strategies and programs.

This service plan is designed to maximize the potentials of Scuba World and is expected to effect a positive change of P 1, 542, 646 in net loss for the year 2000. An amount of P 745, 500 will be spent in order to let this change be possible.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU16619

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

This document is currently not available here.

Share

COinS