A study on the needs and satisfaction of top importing companies with the import-related bank products

Date of Publication

2006

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Commerce Major in Business Management with Applied Corporate Management

College

Ramon V. Del Rosario College of Business

Department/Unit

Business Management

Abstract/Summary

The study will focus on the marketing-mix of import-related trade products offered by banks, the needs of the importers and the match between the two. The satisfaction level of the importers will also be measured. The banks’ products and services will be evaluated using the 4 Ps (product, price, place and promotion) of marketing with the addition of three other Ps for service-oriented businesses (people, physical evidence and process); these are collectively called the 7 Ps. The needs of the importers will be measured by using two frameworks from the studies: Developing an Index of Online Customer Satisfaction and Do Satisfied Customers Buy More? Examining Moderating Influences in a Retailing Context. The marketing mix of the products and services will be compared with the needs by matching the needs of importers. The findings of the study will then be applied to a subject bank.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU13348; CDTU013348

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

182 leaves ; + 1 computer optical disc.

Upload Full Text

wf_no

This document is currently not available here.

Share

COinS