Center for international trade expositions and missions giftshoppe
Date of Publication
1992
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Science in Commerce Major in Marketing Management
College
Ramon V. Del Rosario College of Business
Department/Unit
Marketing and Advertising
Abstract/Summary
The report seeks to evaluate the performance of the Giftshoppe during the 16th Gifts, Toys. Housewares and Fashion Accessories Market Week. Specifically, the report aims to find out the marketing mix used, the competitors (either direct or indirect), the strengths, weaknesses, and problems of the Giftshoppe.
The outcome of the four day Market Week showed that the gross sales and net income of the Giftshoppe were higher as compared to the previous souvenir shop established last 1991. Despite of this fact the group that handled the Giftshoppe feels they could have achieved more if not for some constraints. They encountered some inventory and time management problems. The aforementioned later on gave rise to several other difficulties for the members of the group. In any case, the group members were able to ease the said difficulties and still achieved great results.
Abstract Format
html
Language
English
Format
Accession Number
TU09878
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Physical Description
43 numb. leaves
Recommended Citation
Yao, D., Zamora, R., Paras, J., Ortega, R., Elago, S., Lago, D., Co, O., Cheng, J., Ocampochua, N., Malabag, N., Almoradie, G., & Sayas, J. (1992). Center for international trade expositions and missions giftshoppe. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/16954
