An Evaluative report on the performance of Zenco Sales, Incorporated

Date of Publication

1993

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Commerce Major in Marketing Management

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising

Abstract/Summary

In the marketing of footwear products, since there are a lot of existing competitors, the company should be able to prevent what might make consumers perceive them in a negative way. Else, they would turn to the other firms instead. This paper was written with the aim of evaluating the performance of Zenco Sales, Incorporated and how certain problems could affect the way consumers regard them. These problems shall be dealt with on the viewpoint of marketing through the knowledge gained from the University, as well as the training acquired from the company.

The writers were able to give a brief background and profile of the company as well as the industry. The company's performance was evaluated through the determination of its internal strengths and weaknesses. The external environmental factors which face the industry was also focused through ascertaining the opportunities and threats.

The writers were likewise able to assess the firm's current marketing strategy through analyzing the company's marketing mix (i.e. product, price, place, promotion). The competitor's marketing strategy was also discussed. Through these, the writers were able to formulate several propositions which are marketing-related which the writers believe shall improve the corporation's performance and standing.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU09831

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

71 numb. leaves

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