Naturelle make-up line of Mondragon Cosmetics Corporation
Date of Publication
1994
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Science in Commerce Major in Marketing Management
College
Ramon V. Del Rosario College of Business
Department/Unit
Marketing and Advertising
Abstract/Summary
As many people would quote it Kodak is Quality. The company sees to it that it delights customers by providing quality products, and excellent services. This gave rise to a sub-study that will focus on the KPL's delivery service. The variables under study are the merchandise ordered that consists of the regular and chemical merchandise, personnel, delivery equipment that includes the delivery van and other tools, and the exclusive and non-exclusive establishment of Kodak's merchandise.
It aims to evaluate how efficient is the delivery service offered by Kodak Philippines Ltd/ with the following objectives: determine the actual timing of delivery and measure lead time, describe the product's actual condition, the accuracy in ordering and invoicing, determine the completeness, evaluate the attitudes and appearance of the KPL's delivery personnel and evaluate the total condition of the equipment being used.
Judgement and quota sampling were used in selecting the 49 respondents. The respondents were classified into two, namely: KEX and other clients. Interview method was utilized for obtaining the necessary information with semi-structured questionnaire serving as a guide for the interviewees.
In the Timing of Delivery, the study revealed that KPL was able to attain its one day delivery policy and majority of its customers are satisfied with it. The customers rated the timing of the delivery service as just right.
The evaluation of the product conditions category showed that most of the regular merchandise received by the clients are defective. However, majority of the customers had never received defective chemical merchandise.
Abstract Format
html
Language
English
Format
Accession Number
TU09808
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Physical Description
67 numb. leaves
Recommended Citation
Delos Santos, E., Penafiel, W., & Sealtiel, A. (1994). Naturelle make-up line of Mondragon Cosmetics Corporation. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/16886
