An Evaluative report on application system/400 of IBM Philippines

Date of Publication

1993

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Commerce Major in Marketing Management

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising

Abstract/Summary

IBM Philippines is engaged in the marketing distribution of a wide array of computer hardware and software products designed and developed for the different industries it serves.

The concentration of this evaluative report is on the AS/400 since this is where the group has the most information and access.

The AS/400 is a computer system for the commercial segment of the mid-range market. Considering that the AS/400 has just been introduced in 1988, it is performing very well in terms of sales. In spite of the current success of the AS/400, it still has not tapped the S/3X users/owners. The S/3X market is an opportunity for IBM to increase the sales of the AS/400.

The group, with the guidance of their immediate supervisor, Mr. Jomari Mercado, conducted a survey on the S/3X users as potential buyers of the AS/400. The results showed some of the solid arguments of why they have not yet migrated to the AS/400.

Based on the evaluation of the BP/GM division and of the AS/400, the group has come up with the following recommendations (1) hire an assistant to the segment opportunity manager for each industry (2) provide intensive technical training to technical personnel of their business partners (3) coordinate all software systems to avoid inconsistencies of data (4) impose a floor price (5) improve the system of distribution from the time the goods are picked up from the Bureau of Customs up to the delivery of goods to end users (6) conduct campaigns through seminars and distribution of flyers (7) IBM should not stop developing their products so as to make it more user friendly.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU09801

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

53 numb. leaves

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