Federal Express airfreight 2100
Date of Publication
1992
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Science in Commerce Major in Marketing Management
College
Ramon V. Del Rosario College of Business
Department/Unit
Marketing and Advertising
Abstract/Summary
This study has identified the top management as the decision makers with regards to which courier company to use. Services are availed of mostly by these companies on a daily basis for both local and international shipments.
Fifty-six percent of the respondents are aware of Federal Express, but have not tried availing of its services. The primary reason for this is that the companies are already satisfied with their present courier.
The researchers have recommended that advertising campaign through direct mail should be implemented. By doing so, Federal Express will be able to reach only their target market with minimum waste circulation. Promotional items are also recommended to be given to their clients.
Also, promotional contests are recommended in order for the company to encourage trial among those who are aware of Federal Express, but have not tried it.
Abstract Format
html
Language
English
Format
Accession Number
TU09799
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Physical Description
23 numb. leaves
Recommended Citation
De Guia, Y., Laureano, N., Ramos, F., & Tuazon, H. (1992). Federal Express airfreight 2100. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/16877
