A Marketing plan of Slord Development Corporation
Date of Publication
1994
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Science in Commerce Major in Marketing Management
College
Ramon V. Del Rosario College of Business
Department/Unit
Marketing and Advertising
Abstract/Summary
The highlighted goals for 1995 include, achieving a 10% increase in sales revenue and achieving at least 55% level of awareness among the target market. This paper will present various marketing strategies geared toward the actualization of the objectives stated.
The marketing plan will focus on establishing an impactful identity for Uni-Pak as the only sardines in tetra Pack.
The program highlights the convenience and handiness of the product in an innovative packaging without the hassle of a can opener. In order to promote the product's image, advertising will be done in radios and different forms of print ads such as newspaper, comics, sealine advertisement, poster, flyers. Other promotional plans such as conducting contests in a favorite noon time show 'EAT BULAGA , giving away of promotional gift items.
The estimated cost of investment in the marketing plan is P 897,840 while there would be an estimated 7% additional return on the cost of proposed plan.
Abstract Format
html
Language
English
Format
Accession Number
TU09791
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Physical Description
71 numb. leaves
Recommended Citation
Cu, S., & Ong, C. (1994). A Marketing plan of Slord Development Corporation. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/16869
