HP Deskjet 890C professional series

Date of Publication

1997

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Commerce Major in Marketing Management

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising

Abstract/Summary

The goal of this marketing plan is to be able to increase market share leadership in the SME sector. To achieve this goal, the plan is composed of short term and medium term objectives. Its short term objective is to be able to sell at least 13,500 units of HP deskjet 890C for 1998 and to have a growth of 50% in the SME sector.

There are marketing strategies proposed to be able to achieve these objectives. There will be year-round promotions with advertising to be more visible in the market. A showroom will be constructed to provide interactive experience with HP products. Product workshop will be given to help retailers learn how to maximize their service to end users. Survey forms will also be included to get feedback and suggestions from end users.

From the strategies proposed, it will require a total cost of P 9,334,038.65. These proposed strategies will then be evaluated by monitoring its performance and by comparing actual results with targeted results.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU09753

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

16 numb. leaves

This document is currently not available here.

Share

COinS