A Marketing research on the lost clients of Federal Express

Date of Publication

1992

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Commerce Major in Marketing Management

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising

Abstract/Summary

The primary purpose of this research paper is to find out the reasons or factors which cause Federal Express to lose clients. This shall also serve as an instrument to find alternative courses of actions or recommend solutions that would solve the aforementioned problem. From a list of lost clients given by the company, the actual number of respondents was taken. A questionnaire was then formed, pre-tested for consistency and reliability, and then give out to the respondents.

Results showed that most clients changed to other courier companies primarily because of the lower rates being offered for document shipments. Aside from this, better service, as characterized by fast pick-ups, easy to contact phones, more accommodating service, and on-time deliveries was also mentioned as a main factor in the shifting from one courier company to another.

The group suggests that the following recommendations be taken into consideration: (1) Designing a rate comparison sheet that would highlight FedEx's advantage over other competitors, and (2) Hiring of additional couriers. With these main recommendations, the group hopes that FedEx's problems with lost clients will at least be minimized, if not totally eliminated.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU09685

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

45 numb. leaves

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