A comparative assessment of the competitive advantages of AirFreight 2100, Inc. (Federal Express) as compared with leading courier companies in the Philippines 1993-1994

Date of Publication

1994

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Commerce Major in Marketing Management

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising

Abstract/Summary

The air express industry is dominated by only several top courier companies. These are DHL Express Worldwide, Federal Express, United Parcel Service, and TNT Worldwide Express. For 22 years, DHL has been building a market share advantage over other much younger courier firms. It is largely for this reason that DHL has always been considered the company to beat.

However, Federal Express felt the need to be constantly updated on market developments. Hence, this research study. Through this study, it was confirmed that DHL remains the market leader, followed by Federal Express and UPS in a close tie.

However, Federal Express, UPS, and TNT are very much competitive in terms of service and capability. It seems that it would only take some time before these market challengers take away significant market shares from DHL. This is a very competitive industry, and it is the finding of this study that Federal Express has emerged to be a serious challenger in its own right.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU09648

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

103 numb. leaves

Keywords

Aeronautics, Commercial--Freight

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