A feasibility study on blouses

Date of Publication

1996

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Commerce Major in Business Management

College

Ramon V. Del Rosario College of Business

Department/Unit

Business Management

Abstract/Summary

The study gave information on the feasibility of blouses in five (5) different aspects, such as: marketing, technical, management and legal, financial and socio-economic. The market study revealed information on the preferences of women aged thirteen (13) years old and above, and belonging to class A and B, regarding the fabric design, style, cloth, promotional strategy and channel of distribution. In addition, survey questionnaires was utilized as the source of primary data. The secondary data consisted of books, articles and previous related feasibility studies in which qualitative and quantitative information were gathered and analyzed to solve research problem. Moreover, stratified random sampling was used to determine the sample size of 387 from a population of 48,681. This sample size was used in distributing the survey questionnaire to the target market which consists of villages such as Almanza Dos, BF Resort and Moonwalk in Las Piñas; Bel-Air and Dasmariñas in Makati; BF Homes and Merville in Parañaque; and Damar and Talayan in Quezon City. The study showed that there is a need for blouses in the target market.

The technical study gave information on the technical description of the product which were divided into three (3) sections: the collar, the sleeves and the body. The measurement that was used was the standard size of a blouse. Furthermore, the assembly line system was used to speed up the production process.

The management and legal study discussed the overall implementation plan. It indicated the form of ownership and the organizational structure appropriate for the proponents. The officers, as well as their functions and qualifications, were also stated. As for the legal aspect, the general administrative policies (GAP) which include the rules and regulations, standard operating policies, sanctions for dishonesty, tardiness and the like were formulated. Lastly, the different activities of the corporation were enumerated.

The financial study determined the profitability of the project. Financial statements were projected to determine the financial condition of the corporation. Financial ratios were likewise computed for this purpose.

The socio-economic study revealed that the project contributes to society such that it uses environment-friendly material.

Finally, this study recommended that the proponents push through with the project.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU09330

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

268 leaves

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