Mathematical methods of scheduling television network program
Date of Publication
1982
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Science in Applied Mathematics
College
College of Science
Department/Unit
Mathematics and Statistics
Abstract/Summary
This paper introduces quantitative methods for scheduling TV network programs. Specifically, it gives illustrations of the application of game theory and integer programming to the analysis of marketing strategies. The pay-offs in the game theory and constants in the integer programming suggest the need for a statistical forecast. This paper determines the degree of applicability of these methods to the Philippine setting.The theoretical framework includes game theory in one-night vertical programming (constant sum games and vertical programming specifications) and case application (TV program scheduling).
Abstract Format
html
Language
English
Format
Accession Number
TU02797
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Physical Description
56 leaves
Keywords
Games, theory of; Television broadcasting--programming
Recommended Citation
Verceles, L. B., & Lanuza, J. S. (1982). Mathematical methods of scheduling television network program. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/15112
