Ethics in billboard advertising: The role of ethical considerations in management decisions

Date of Publication

2011

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Applied Corporate Management

College

Ramon V. Del Rosario College of Business

Department/Unit

Business Management

Thesis Adviser

Benito L. Teehankee

Defense Panel Chair

Ginny Santiago

Defense Panel Member

Denver Bingski D. Daradar

Abstract/Summary

Given the current situation of the billboard advertising industry in the Philippines, the researchers looked into ethical considerations in management decisions when it came to approving and implementing potentially offensive billboard advertisements. This study focused on identifying the factors that contributed to the decision making process of management together with the role of ethics in their decisions. The researchers interviewed the marketing managers or other people in position of seven choice companies to gather data regarding the advertising process when it came to billboard advertisements and the ethical considerations that accompanied it. It was found that most, if not all, companies followed the guidelines in the codes of ethics by private media organizations, but were still found to be offensive. This showed that there were several other factors that contributed or caused viewers to see certain advertisements as offensive enough to push companies to take them down. Further research upon these factors took place to fully grasp the reason for these happenings.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU14767

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

163 leaves: ill. (some col.) ; 28 cm.

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