E-loyalty in online stores in facebook: A study on the effects of competitive equity building, overall satisfaction and relationship investment toward Online Customer Loyalty
Date of Publication
2011
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Science in Business Management
College
Ramon V. Del Rosario College of Business
Department/Unit
Business Management
Abstract/Summary
E-commerce in the Philippines is slowly catching up with its international counterparts as the number of e-vendors is increasing to match the equally growing demands of online consumers. Due to such evident growth, another factor that is worth investigating is e-loyalty. In line with this, this study aimed to identify the relationship of competitive equity, relationship investment, and overall satisfaction with e-loyalty of online stores in Facebook given its rise in popularity as an e-commerce platform in the country. The results of the study show that there is a significant relationship between the said variables and e-loyalty. Thus, Facebook online stores must consider improving aspects of their business that relate to the said variables in order to attract and maintain their customers.
Abstract Format
html
Language
English
Format
Electronic
Accession Number
CDTU019156
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Physical Description
1 computer optical disc : 4 3/4 in.
Recommended Citation
Baylon, M. R., Chiang, M. M., Coronado, A. Q., & Gonzales, P. F. (2011). E-loyalty in online stores in facebook: A study on the effects of competitive equity building, overall satisfaction and relationship investment toward Online Customer Loyalty. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/11952