E-loyalty in online stores in facebook: A study on the effects of competitive equity building, overall satisfaction and relationship investment toward Online Customer Loyalty

Date of Publication

2011

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Business Management

College

Ramon V. Del Rosario College of Business

Department/Unit

Business Management

Abstract/Summary

E-commerce in the Philippines is slowly catching up with its international counterparts as the number of e-vendors is increasing to match the equally growing demands of online consumers. Due to such evident growth, another factor that is worth investigating is e-loyalty. In line with this, this study aimed to identify the relationship of competitive equity, relationship investment, and overall satisfaction with e-loyalty of online stores in Facebook given its rise in popularity as an e-commerce platform in the country. The results of the study show that there is a significant relationship between the said variables and e-loyalty. Thus, Facebook online stores must consider improving aspects of their business that relate to the said variables in order to attract and maintain their customers.

Abstract Format

html

Language

English

Format

Electronic

Accession Number

CDTU019156

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

1 computer optical disc : 4 3/4 in.

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