Tapat ko, linis ko: An anti-littering campaign plan for Barangay Poblacion, Makati City
Date of Publication
2013
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Arts Major in Organizational Communication
College
College of Liberal Arts
Department/Unit
Communication
Thesis Adviser
Carlo Magno P. Figueroa
Defense Panel Member
Achilles Espejo, III
Cheryll Ruth R. Soriano
Abstract/Summary
Barangay Poblacion is the first local government unit established in Makati City. It is headed by a Barangay Captain and a team of Barangay Councilors and employees whose goal is to provide appropriate venues and opportunities that focus on the needs and well-being of its residents. The proposed Anti-Littering Campaign Plan seeks to address Barangay Poblacion's communication problem of effectively communicating its anti-littering advocacy to its residents. Through a series of materials and activities, this plan aims to provide residents with adequate information and appropriate venues to practice the anti-littering advocacy of Barangay Poblacion. The group used literature on Individual Behavior Change Campaigns and referred to the Marikina City Anti-Littering Campaign in structuring the study. The Five-Stage Model for Sustaining a Community Campaign was also used as the basis of the design and development of the actual campaign plan.
Abstract Format
html
Language
English
Format
Accession Number
TU18066
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Physical Description
100 leaves : 28 cm.
Recommended Citation
Venus, M. M., & Viray, C. Z. (2013). Tapat ko, linis ko: An anti-littering campaign plan for Barangay Poblacion, Makati City. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/11839
