In-app advertisements through social networking with augmented reality
Date of Publication
2011
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Science in Computer Science
College
College of Computer Studies
Department/Unit
Computer Science
Thesis Adviser
Danny C. Cheng
Defense Panel Chair
Ethel Chua Joy Ong
Defense Panel Member
Gian Fontanilla
Federico Gonzalez
Abstract/Summary
Advertisements and companies go way back. A business model is never complete without advertisements, as companies know how effective ads are in propagating their message. And now a new environment has emerged: Augmented Reality. Advertisers could now utilize this nascent technology to deliver their ads. But prior to this thesis, ads have been only limited to plain banner ads, as in the case of AdMob and MobiAd, or in the case of Augmented Reality systems, advertisements are present but only specific locations. Bu the problem with advertising before has been that billboards are very plain they require interaction. By combining reality and the virtual world, this thesis has brought the concept of real life billboards and renders them virtual: virtual billboards. Companies could now incorporate this new advertising medium, that, is through interaction billboards. It requires accurate positioning and orientation not being employed in most Augmented Reality systems.
Abstract Format
html
Language
English
Format
Accession Number
TU18500
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Physical Description
1v. various foliations : illustrations (some colored) ; 28 cm.
Recommended Citation
Castro, J. S., Cruz, L. G., Pabillore, J. A., & Pleyto, R. G. (2011). In-app advertisements through social networking with augmented reality. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/11758