In-app advertisements through social networking with augmented reality

Date of Publication

2011

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Computer Science

College

College of Computer Studies

Department/Unit

Computer Science

Thesis Adviser

Danny C. Cheng

Defense Panel Chair

Ethel Chua Joy Ong

Defense Panel Member

Gian Fontanilla
Federico Gonzalez

Abstract/Summary

Advertisements and companies go way back. A business model is never complete without advertisements, as companies know how effective ads are in propagating their message. And now a new environment has emerged: Augmented Reality. Advertisers could now utilize this nascent technology to deliver their ads. But prior to this thesis, ads have been only limited to plain banner ads, as in the case of AdMob and MobiAd, or in the case of Augmented Reality systems, advertisements are present but only specific locations. Bu the problem with advertising before has been that billboards are very plain they require interaction. By combining reality and the virtual world, this thesis has brought the concept of real life billboards and renders them virtual: virtual billboards. Companies could now incorporate this new advertising medium, that, is through interaction billboards. It requires accurate positioning and orientation not being employed in most Augmented Reality systems.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU18500

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

1v. various foliations : illustrations (some colored) ; 28 cm.

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