The effect of media on male's body image satisfaction
Date of Publication
1999
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Arts Major in Psychology
Subject Categories
Psychology
College
College of Liberal Arts
Department/Unit
Psychology
Abstract/Summary
The present study was designed to investigate the effect of media on males' body image satisfaction. Collegiate males were purposively selected to form two groups. The Body Esteem Scale for males (BES) was administered these groups to measure their level of body image satisfaction. One group was exposed to the presence of TV commercials. Although both groups had the same two-week interval between their pretest and posttest, results showed that the males who viewed the TV commercials had a significant decrease in their body image satisfaction. Further analysis of this finding would point out to media's persuasive ability in affecting male's body image satisfaction.
Abstract Format
html
Language
English
Format
Accession Number
TU09243
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Physical Description
43 numb. leaves ; Computer print-out.
Keywords
Body image; Body image in men--Social aspects
Recommended Citation
Dimson, L., Laconico, R., & Rosales, K. (1999). The effect of media on male's body image satisfaction. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/11594
