The effect of media on male's body image satisfaction

Date of Publication

1999

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Arts Major in Psychology

Subject Categories

Psychology

College

College of Liberal Arts

Department/Unit

Psychology

Abstract/Summary

The present study was designed to investigate the effect of media on males' body image satisfaction. Collegiate males were purposively selected to form two groups. The Body Esteem Scale for males (BES) was administered these groups to measure their level of body image satisfaction. One group was exposed to the presence of TV commercials. Although both groups had the same two-week interval between their pretest and posttest, results showed that the males who viewed the TV commercials had a significant decrease in their body image satisfaction. Further analysis of this finding would point out to media's persuasive ability in affecting male's body image satisfaction.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU09243

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

43 numb. leaves ; Computer print-out.

Keywords

Body image; Body image in men--Social aspects

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