Suki relationship in the perspective of buyer and seller

Date of Publication

2014

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Arts Major in Psychology

Subject Categories

Psychology

College

College of Liberal Arts

Department/Unit

Psychology

Defense Panel Member

Homer J. Yabut

Abstract/Summary

The idea of suki that is deeply embedded in Filipino culture was tackled in this paper in line with the classic idea of the eight levels of social interaction by Santiago and Enriquez (1976). The researchers aimed to establish the idea that being a suki is a transition through the eight levels of social interaction. The researchers employed Consensual Qualitative Research (CQR) through a semi-structured interview to gather data and process the data as well. The participants were referred by colleagues of the researchers who were identified as either a suki buyer or seller. The participants were strictly taken in pairs of their identified buyer or seller counterparts. The results show that a person starts to become a suki when they transition into the pakikipabagay level and could go up to the pakikisangkot level of social interaction.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU20241

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

68 leaves ; 28 cm.

Keywords

Consumer satisfaction; Consumers' preferences; Customer relations

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