An environmental campaign for campus sustainability office De La Salle University, Manila
Date of Publication
2014
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Arts Major in Organizational Communication
Subject Categories
Communication
College
College of Liberal Arts
Department/Unit
Communication
Thesis Adviser
Carlo Magno P. Figueroa
Defense Panel Member
Korina Hedan
Goddes Hope Oliveros
Cheryll Ruth Soriano
Abstract/Summary
The Campus Sustainability Office (CSO) is an office under De La Salle University-Manila (DLSU-M), responsible for the perusal of the conducted researches done by the sustainability offices of the different colleges. It is also responsible for suggesting was on how sustainability efforts per college could be improved.
The study helped the organization in launching its very first in environmental campaign, the No Impact Campaign. The campaign aimed to inform the DLSU-M community about ways on how to reduce their amount of Carbon Footprint. Through interviews done with the organization and surveys conducted, it was revealed that there was a need for an individual behavior change campaign that could be communicated primarily through social media using posters and video testimonials. These collaterals were shown inside the DLSU-M campus as a secondary arm of the campaign.
The campaign ran for a month, wits its collateral posted and shown both online and around the campus. The signages, also part of the campaign, were posted on key areas. To sustain the campaign and the behavior it prescribed, the campaign plan and its collaterals were given to the organization. The campaign plan included suggestions of different activities that the organization can conduct when they implement the No Impact Experiment Week in October 02 2014. A social media management guide was also attached in the campaign plan, since the main platform of the campaign was social media.
Abstract Format
html
Language
English
Format
Accession Number
TU18706
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Physical Description
109 leaves : illustrations (some colored) ; 28 cm.
Keywords
Universities and colleges--Environmental aspects--Philippines
Recommended Citation
Murillo, M., Uy, T. A., & Zapanta, C. G. (2014). An environmental campaign for campus sustainability office De La Salle University, Manila. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/11440
