Teach one. heal many: An online volunteer recruitment campaign for Physicians for Peace - Philippines

Date of Publication

2015

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Arts Major in Organizational Communication

Subject Categories

Communication

College

College of Liberal Arts

Department/Unit

Communication

Thesis Adviser

Carlo Figueroa

Defense Panel Member

Donna Lopez Manio

Miguel Rapatan

Levi P. Verora

Abstract/Summary

Physicians for Peace - Philippines (PFPP) is a non-profit organization that aims to make a difference in people's lives through their flagship programs. PFPP is kept alive through the kindness of their sponsors and through the volunteers that help them during medical missions. However, their efforts to recruit new volunteers are insufficient. The researchers conducted a series of in-depth interviews with existing and potential volunteers as well as a content analysis on their website and Facebook page. It was found that their volunteer recruitment communication materials and process were ineffective due to lack of information about their volunteer program as well as the current approach to recruit volunteers is not the preferred medium of the target audiences, aged 21-40. An online volunteer recruitment campaign was proposed as a solution to alleviate the organizational communication problem.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU20019

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

94, 50 leaves ; 28 cm.

Keywords

Physicians for Peace - Philippines; Volunteer workers in medical care--Philippines

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